In the latest episode of Setting the Standard, Chad Larsen and Barry Berg continue their “Two P’s” series, Pricing and Presentation, with a closer look at what it means to present your home in the best light. 

Presentation Begins with Perspective

When a prospective buyer walks through your door, you don’t want them to see your life in the home – you want them to picture their own. 

Your role as a seller is to make this imaginative process easier for prospective buyers through editing and decluttering. This allows buyers to see the architectural details, natural light, and quality finishes instead of your décor and personal items. 

Diligent Speed

Chad often says, “diligent speed,” meaning sellers should take the time to do the right things…

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When it comes to selling your home, two factors carry the most weight: pricing and presentation. Today, we’re focusing on pricing because getting it right from the start can make all the difference.

Buyers Know the Market
Buyers arrive well informed. By the time they step into your home, they’ve already seen several others and spent time assessing value across the market. While factors like condition, location, school districts, and proximity to amenities all play a role, pricing is ultimately what determines whether a potential buyer takes the next step.

Understanding True Market Value
Realistically, a home’s value is determined by what the buyers are willing to pay for the property in today’s market. Commonly cited metrics like price per square foot…

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Each year, perennial flowers return in the spring and summer.

Their appearance isn’t random though. It’s part of their natural cycle that repeats year after year.

Our lives follow a similar rhythm. As we move through different life stages, our needs evolve. And as these needs change, the places we call home often evolve with them.

Life’s Seasons
The spaces we inhabit tend to reflect what we need in that particular moment.

In young adulthood, first apartments or starter homes mark the beginning of independence. During these early years, many people are on the move and don’t require a great deal of space.

As families grow, priorities shift. More square footage, neighborhoods filled with young families, or proximity to certain schools may…

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Early spring in Minnesota isn’t quite as picturesque as one might hope. Instead of green lawns and blooming flowers, we’re often shoveling driveways and navigating puddles.

But regardless of the forecast, one thing remains constant: first impressions matter.

In the latest episode of Setting the Standard, Chad Larsen and Barry Berg discuss the importance of curb appeal and why every showing counts.

The First Showing Happens Online
The first time buyers see your house likely isn’t at the front door. That’s why Barry often reminds sellers that the most important showing might just be the one with the listing photographer.

Buyers begin touring properties on their phones. They’ve studied the photos, scanned the floor plans, and likely taken a video…

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