Rain, Snow, or Shine: Why Curb Appeal and Showings Still Matter

Early spring in Minnesota isn’t quite as picturesque as one might hope. Instead of green lawns and blooming flowers, we’re often shoveling driveways and navigating puddles.

But regardless of the forecast, one thing remains constant: first impressions matter.

In the latest episode of Setting the Standard, Chad Larsen and Barry Berg discuss the importance of curb appeal and why every showing counts.

The First Showing Happens Online
The first time buyers see your house likely isn’t at the front door. That’s why Barry often reminds sellers that the most important showing might just be the one with the listing photographer.

Buyers begin touring properties on their phones. They’ve studied the photos, scanned the floor plans, and likely taken a video or 3D Matterport tour. By the time they step onto your sidewalk, expectations are already forming.

The in-person showing becomes a pivotal second impression – one that can either reinforce excitement or introduce hesitation.

Want the Full Playbook?
In the episode, Chad and Barry share practical insights drawn from decades of experience helping clients make the most of every showing – rain, snow, or shine.

Listen to the full conversation on YouTube or Vimeo, and stay tuned for episode three, “Part I: Pricing & Presentation.”