Testimonials can be tools used by businesses to impress upon potential clients what makes their services better than that of the competition. These testimonials come in a variety of forms. At times they are recommendations to friends, thank you letters from happy clients, and then there are the unsolicited commentaries that reflect the opinion of our neighbors.
Here's a commentary that was contributed by one of our neighbors that we would like to share with you:
"Sitting in the salon yesterday, I'd overheard a woman discussing selling her home. When asked which Realtor she'd hired, her response was, "I'm going to represent myself--there's not that much to it." Really.
This woman's reasoning piqued my curiousity as sadly, not one of her comments reflected even the most basic knowledge of real estate market values, proper presentation, nor did she have a plan. She had simply based her decision to 'handle things on [her] own because agents want a % commission and [I'm] just not going to spend that when I can do it myself.' This gentlewoman had determined her sale price based upon what she and her late husband had spent building the home forty years ago, and valued it simply by her own thinking and how much she deemed it was now worth. As a widow, she'd already relocated out of state. She painted the rooms in her house herself with pretty colors, stating that 'although it's a little dated inside, it has been well cared for...besides the next people are going to do what they're going to do with the house anyway." In her estimation, she believed 'the property should sell by September (a 6 week window of time) because people want to be settled when their kids start school in the Fall.' She plannned to have her tax accountant/attorney review any legal contract. Really?
It never ceases to amaze me that there are intelligent people out there who fail to recognize that there are simply some jobs best left to professionals. Over-estimating their own ability to navigate unknown waters of the real estate market while under-estimating the value and necessity of the comprehensive trained and licensed Reator's approach. Not taking into consideration how legal process, networking, appropriate pricing and elevated presentation has on being competitive and successful.
I'd no sooner try to list my home without a licensed real estate professional than I would perform dentistry on my children! One gets what one pays for--hopefully the lady I'd overheard will be okay."
--Contributed
If you or someone your know are in need of real estate services--whether as a home seller or buyer--please contact us and let us put our professional services to work for you!
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