Our Marketing Plan
The Berg Larsen Group Difference
Property Promotion is the Heart of Our Business
In today's real estate market, it is critical to have the right team working with you to sell your property. At the Berg Larsen Group, with Coldwell Banker Burnet, we take a comprehensive approach to the sales process. It is the balance and alignment of right timing, accurate pricing, proper presentation, and precision marketing that will attract the right buyer.
The Berg Larsen Group will guide you throughout the home selling process to make it seamless and comfortable. We have a shared goal of getting your home sold. Contact us today and a member of our team would be happy to work with you.
The Right Presentation
Given the importance of a positive first impression, we seek to understand your personal motivations, circumstances and objectives in order to develop a cohesive marketing plan that will most effectively position your property for sale.
We will tour your property to gain a full understanding of the special qualities and details which distinguish it from its competition. Learning what you have enjoyed about the home and neighborhood, as well as the improvements you have made, are added features to share with a prospective buyer.
Properly preparing your home for the market is essential. The Twin Cities real estate market is filled with an abundance of choices for buyers. Our goal is to make your home stand out from the competition. Based upon our visit, we will recommend the right course of action for preparing your property for the market, allowing for the most beneficial impact.
The Right Timing at the Right Price
Subsequent to this first visit, we will strategically assemble a custom marketing plan regarding your property's probable market value, sharing our recommendations on an appropriate range on list price and ideal timing for presenting the home to the market.
Fair market value of your property will be principally influenced by these three factors:
Physical condition and qualities of the property
Current market conditions
Inventory of competitive housing
Consequently, it becomes ever more essential to present your home as competitively as possible. Our shared goal is getting your property sold!
The Right Exposure
We maximize the exposure of your property, whether a buyer is local or relocating to the Twin Cities, through multiple channels including local publications, social media, digital marketing and a vast network of professional relationships with Twin Cities realtors. Our nationwide network of professional real estate contacts will also have the opportunity to view your listing before it is public. For upper bracket homes, we partner with Coldwell Banker Previews International which, "encompasses 85,000 independent sales associates in approximately 3,000 offices in 43 countries and territories".
Effective Internet Marketing
We use the internet and our new innovative website to make your listing highly visible. With more than 90% of buyers searching the web first when looking for a home, you will benefit from this part of our marketing strategy.
Today's buyers continue to turn to a wide range of social media resources to find information about housing. To that end, in addition to traditional marketing methods, we facilitate the promotion of your property to complement our top flight marketing efforts. We’re social and we mean it! We’re on Facebook, Twitter, Instagram, Google+, Zillow, Trulia, Homes.com and so many more. Each platform allows us an opportunity to showcase our listings, team members, blog, team success and insight to the Twin Cities real estate market. Through these channels, we make new connections, strengthen bonds, showcase our listings and direct virtual shoppers to contact the Berg Larsen Group for unparalleled service.
Matterport 3D Virtual Tours
We use cutting edge technology to showcase our listings in the best light and to a worldwide audience. Using Matterport technology, we shoot our listings in virtual reality, allowing interested parties from anywhere across the globe to be fully immersed in the listing and virtually walk through the home. No funny glasses needed either! Check out our Matterport tours, you'll love it.
Actual Client Testimonial
If you'd like to discuss your next home sale today, please contact us by the form below, or call/email us anytime: 612.952.8411 | GetInfo@BergLarsenGroup.com | or, simply fill out the form below and a member of our team would be happy to connect.