Our Marketing Plan
Property Promotion is the Heart of Our Business
126 Closed Transactions in 2017 - 64 Sellers and 62 Buyers
In today's real estate market, it is critical to have the right team working with you to sell your property. At the Berg Larsen Group, with Coldwell Banker Burnet, we take a comprehensive approach to the sales process. It is the balance and alignment of right timing, accurate pricing, proper presentation, and precision marketing that will attract the right buyer.
Our team has over 30 years of professional experience in the Twin Cities with over 1,150 closed transactions (and counting), of both buyer and seller representation. We will guide you throughout the home selling process to make it seamless, comfortable and to your success. We have a shared goal of getting your home sold for the best price and the least amount of time. Contact us today, we're here to help you with real estate success.
The Right Presentation
We seek to understand your personal motivations, circumstances, and objectives in order to develop a cohesive marketing plan that will most effectively position your property in the best light. Learning what you have enjoyed about the home, neighborhood, as well as the improvements you have made, are added features to share with a prospective buyer. Properly preparing your home for the market is essential. We'll work together to make your home stand out from the competition.
The Right Timing at the Right Price
Using Twin Cities real estate data, we will strategically assemble a custom marketing plan regarding your property's market value, sharing our recommendations on an appropriate range of list price and ideal timing for presenting the home to the market.
Fair market value of your property will be principally influenced by these three factors:
Physical Condition and Qualities of the Property
Current Market Conditions - Based on MLS Data and Market Insight
Inventory of Competitive Housing
Our shared goal is getting your property sold as quickly as possible and for the best price. Let our experience guide you to success.
We maximize the exposure of your property through multiple channels including local publications, robust targeted social media advertising, focused digital marketing with Google and a vast network of professional relationships with thousands of Twin Cities realtors. For upper bracket homes, we partner with Coldwell Banker Previews International which, "encompasses 85,000 independent sales associates in approximately 3,000 offices in 43 countries and territories".
Effective Internet Marketing
We use the internet and our new innovative website to make your listing highly visible. With more than 90% of buyers searching the web first when looking for a home, your home will be seen across various real estate related websites, like Zillow, Trulia, Homes.com and more, while ranking highly on our website.
Today's buyers continue to turn to a wide range of social media resources to find information about housing. To that end, we facilitate the promotion of your property to complement our digital marketing efforts. We’re social and we mean it! By allocating a budget for social media promotions and Google for each listing, we will get thousands of views within the first few days of being live on the market.
Matterport 3D Virtual Tours
We use cutting-edge technology to showcase our listings in the best light and to a worldwide audience. Using Matterport technology, we shoot our listings in virtual reality, allowing interested parties from anywhere across the globe to be fully immersed in the listing and virtually walk through the home. And, we've seen its success time and time again. No funny glasses needed either! Check out our Matterport tours, you'll love it.
Actual Client Testimonial
Let's talk about the sale of your home, contact us by filling out the form below, or call/email us anytime: 612-925-8411 | GetInfo@BergLarsenGroup.com. A member of our team will be in touch with you shortly!