Marketing Plan to Sell Your House

Property Promotion is the Heart of Our Business

In selling real estate in today's housing market, it is critical to have the right real estate agent working with you to sell your home. At the Berg Larsen Group, with Coldwell Banker Burnet, our team is licensed with the National Association of Realtors and we take a comprehensive approach to sell your home. It is the balance and alignment of right timing, accurate pricing, proper presentation, and precision marketing that will attract the right buyer. 

Our team has over 30 years of professional experience selling homes as leaders in Coldwell Banker Burnet. Throughout the Twin Cities we have over 1,267 closed transactions (and counting), for both homebuyers and home sellers. We know the housing market and will guide you throughout the process of prepping a home for sale, listing it on the multiple listing service, marketing your home across various channels, and negotiating the best price to make the transaction seamless, comfortable and successful. We have a shared goal of getting your home sold for the best price and least amount of time on the market. CONTACT US today, we're here for your real estate sales success!

The Right Presentation
We seek to understand your personal motivations, circumstances, and objectives in order to develop a cohesive marketing plan that will most effectively position your property in the best light. Learning what you have enjoyed about the home, neighborhood, as well as the improvements you have made, are added features to share with a prospective buyer. Properly preparing your home for the market and multiple listing service is essential to finding the right home buyer. We'll work together to make your home stand out in the market and from the competition.

The Right Timing at the Right Price
Using Twin Cities real estate data, we will strategically assemble a custom marketing plan regarding your property's market value, sharing our recommendations on an appropriate range of list price and ideal timing for presenting the home to the market and listing it for sale.

Fair market value of your property will be principally influenced by these three factors:

  • Physical Condition and Qualities of the Property

  • Current Market Conditions - Based on MLS Data and Market Insight

  • Inventory of Competitive Housing

Our shared goal is getting your home sold as quickly as possible and for the best price. Let our year s of experience guide you to success.

Far-Reaching Exposure
We maximize the exposure of your property through multiple channels including local publications, robust targeted social media advertising, focused digital marketing with Google Ads and a vast network of professional relationships with thousands of Twin Cities realtors. For upper bracket luxury real estate, we partner with Coldwell Banker Global Luxury which, "encompasses 85,000 independent sales associates in approximately 3,000 offices in 43 countries and territories". 

Effective Digital Marketing
We use digital marketing and our new innovative website to make your listing highly visible. With more than 90% of home buyers searching the web first when looking for a home, your home will be seen across various social media platforms, Google Ads, real estate related websites, like Coldwell Banker Burnet, Zillow, Trulia,, and more, while ranking highly on our website.

Today's buyers continue to turn to a wide range of social media resources to find information about housing. To that end,  our targeted digital marketing efforts facilitate the promotion of your property to generate proven results. We’re social and we mean it! By allocating a budget for social media promotions and Google Ads for each listing, we will get thousands of views on your home within the first few days of being live on the market.

Matterport 3D Virtual Tours
We use cutting-edge technology to showcase our premier listings in the best light and to a global audience. Using Matterport technology, we shoot our listings in 3D virtual reality, allowing interested parties from anywhere across the globe to be fully immersed in the listing and virtually walk through the home. And, we've seen its success time and time again. No funny glasses needed either! Check out our Matterport Virtual Tours, you'll love it.


Lastly, and Endlessly: Dedication to You, Our Client:

Actual Client Testimonial


Let's talk about the sale of your home, contact us by filling out the form below, or call/email us anytime: 612-925-8411 | A member of our team will be in touch with you shortly!


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Coldwell Banker Burnet | Minneapolis Lakes Office
3033 Excelsior Boulevard, Suite 100 Minneapolis, MN 55416
Office: 612-925-8411 | Fax: 612-924-4308 |


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