Expertise Meets Empathy is the Key to Success

When the time comes to sell a family home, the journey is filled with memories and emotions. For Sally R. and her siblings, this began with the decision to sell their parents' beloved home in St. Louis Park, a property not just rich in memories but also situated on a substantial lot in a highly sought-after neighborhood.

Sally was familiar with the Berg Larsen Group because their “sold” signs decorated her parents’ neighborhood for years. She’d heard that they’re known for their extensive industry experience and profound knowledge of the upper-bracket real estate market, so she reached out to Barry Berg for an initial meeting.

Sally explains, “People think it’s easy to sell their own house, but I think it’s important to have a partner and a professional with credentials and industry knowledge to help make it the best transaction possible.”

Thinking back to their first conversation, Sally remembers, “We could tell the Berg Larsen Group had a lot of integrity and experience.”

Sally and her siblings quickly saw the value of Barry’s wisdom. Every question they asked was met with an insightful recommendation, informed by decades of real estate experience. The siblings trusted Barry to provide expert advice, and that he did.

According to Sally, “We felt that Barry had so much experience, that he has pretty much seen every market, every type of sale, and every situation. And so, we felt really confident that he understood what the market for the house might be.” The family turned to Barry and his expertise every step of the way, whether it was determining the listing price, establishing a flexible timeline, or staging the home. 

“He was very understanding that we all wanted to work together,” says Sally. “The house was in our family for a long time, so there were lots of memories and emotions. Barry’s sensitivity to that was very special for all of us.”

Barry’s empathy to their situation manifested in various ways, particularly in his understanding of them needing family discussions and sibling agreement. As prospective buyers came through and offers rolled in, Barry supported the siblings during their deliberations. Sally recalls, “He was very patient with us.”

If you're standing at the threshold of a similar situation, let the Berg Larsen Group guide you through with the same patience, wisdom and personalized care that made all the difference for Sally and her family. Because, when it comes to selling a home, it's all about moving forward with confidence and peace of mind.